Why Starbucks May Use Blockchain to Track Your Coffee Beans

The coffee chain says it wants to use next-level technology to connect consumers to the bean farmers who produce their morning brew.

Soon, when Starbucks customers order their morning joe or buy a bag of roasted coffee, they may be able to learn exactly where the beans come from and the name of the farmer who cultivated them. Starbucks says over 380,000 farmers sold it their beans last year but now the company wants coffee cravers to learn the details of that sourcing through a two-year pilot program tracing the process from bean to cup. The pilot will start with growers in Costa Rica, Rwanda and Colombia.

Full story: https://thirtyk.com/2018/04/24/starbucks-blockchain/
0 x

Return to “News & Events”